Social Media Tips for Restaurants
Social Media Tips for Restaurants
The importance and power of social media has grown exponentially in the last decade, and its potential for making a business successful is a widely accepted fact. Restaurants are no exception. Traditional advertising certainly still has its place, and no amount of social media marketing will make up for poor food or service, but it is crucial for restaurants to use the influence of social media for their benefit; if they don’t, their business may be left out in the cold.
The best place to start is to figure out where to focus your social media efforts based on which demographics frequent which platforms; this matters because of how many sites have gained momentum in the years since Facebook was the only game in town. Your target clientele can give you all the information you need.
For example, according to a 2012 survey by the Pew Research Center, urban residents between 18-29 most often use Twitter and Instagram while women under 50 can mostly be found on Pinterest and Facebook. Not surprisingly, since this survey was conducted, many more social media sites have popped up and become even more popular (i.e. Tumblr, Snapchat). Decide on a couple of sites that will work for your restaurant’s particular clientele, and make yourself visible there with interesting content.
So what content is interesting anyway? There are few basics that you should definitely make a part of your social media protocol, and everything else should come from what makes your business unique. Here are some basic ideas for interesting content that will make social media work for you:
- Menu – Don’t limit your menu just to your website; providing it on social media sites will allow you to reach a far greater audience. Potential new customers want to have a basic idea of what kind of food is served, price points, variety, and signature dishes to try.
- Mouth-watering food pics – Pictures featuring what your cuisine truly looks like when presented will give customers a more accurate idea of what their experience will be like and will entice them to give it a try. Combined with a fun hashtag, food pics are most effective and shareable on Instagram and Twitter.
- Provide specials for followers – Starbucks has mastered this concept, mainly by offering time-sensitive deals, such as any size frappucino for $1 between noon and 4:00. Unless you are following them on social media, you’re likely to miss out on such promotions. Offer these kinds of incentives frequently enough that people follow you AND share with friends to follow you as well.
- Offer incentives to share – There are several different ways to get your customers to share content about your restaurant on social media, which translates into cheap or free advertising. Create a simple but effective hashtag for customers to use when sharing so you and others can easily find all relevant posts. Provide exclusive discounts or a small item for free for customers that share content using your hashtag and/or user name. Random giveaways are effective as well; use an online random winner generator like Sweepjudge or Rafflecopter to choose a winner.
- Get the staff involved – People like to see what it’s like “behind the scenes” of their favorite movies and television shows; restaurants are no different. Share photos of your staff before opening hours prepping fresh ingredients for the day ahead, send out a sneak preview directly from the head chef about a new dish happening soon, or simply take pictures with customers to share with their permission.
Aside from the quality and taste of food served at a restaurant, service is possibly just as important. Use social media to engage with your customers. Ask for feedback on a daily special, respond to individual comments on a Facebook thread, reply to tweets that mention your username or hashtag, and rectify customer complaints if necessary. Customers will know you care about them even after they walk out the door and will therefore be more likely to return and spread the word about your business.
Finally, don’t underestimate the power of Facebook. Even if you have a niche type of clientele, your Facebook reach could help grow your business beyond what you thought was possible. A few basic tips for using Facebook to drive your sales as recommended by the National Restaurant Association are as follows:
- Perfect your Facebook page – Your business page on Facebook should be just as effective as your website. Include an email tab, your full menu, hours, directions, and content posts.
- Put your regular menu in a tab – This makes it easily accessible and visible.
- Provide a Facebook offer for checking in – Encourage customers to check in to your location by offering exclusive deals. Facebook gives information about how to do this here.
- Link to your mobile app – Make this link prominent in its display and be sure it is functioning properly. More people are likely to visit your page from a mobile device and would prefer to use an app or mobile site for quicker access.
Using social media to your advantage will help you reach a wider audience and learn about how to keep them satisfied, interested, and wanting more. Get creative, avoid the oversell, and don’t be afraid to ask for feedback.
Ten Tips to Success for Restaurateurs
27 Feb, 2014 | Tags: bar scheduling software, Employee Schedule, Employee schedule calendar, employee schedule template, Employee Schedules, Employee Scheduling, online employee scheduling software, Online Restaurant Scheduling Software, restaurant best practices, restaurant schedules, restaurant success, restaurant tips, Staff Scheduling, Staff Scheduling Software, success, Workforce Scheduling
In any direction you look there are hundreds of restaurants ranging from fast food and national chains to your local neighborhood hangout. So why would anyone walk through your door? Simple, they are looking for a solution to a problem and that solution is a good food and great experience. In a world where there are uncountable numbers of options, we have combed the internet for the best tips that will help your restaurant be successful in a few simple steps.
10. Curb Appeal
We have heard more and more about curb appeal in the real estate industry, but the same principles transfer to your businesses. Everyday hundreds of people drive by your establishment and get their first impression of your business before even stepping in the door, so curb appeal holds a lot of power on your success. If you have a Five Star restaurant, your exterior should be equally well maintained.
9. How do you fit in?
Unless you are located on a busy interstate, most of your patrons come from your local area and therefore you should match your pricing and offerings to cater to those types of groups. If you are in a location with mostly families, a trendy or high class restaurant is not going to be a good fit and limit the potential success.
8. Inviting Environment
Once you have your customers through the door, you want to reassure them that they came to the right place. The impression you give your customers upon walking through the door is subconsciously telling them about the quality of your food and drinks. Their first impression of your staff is through their host and server, and with great service comes repeat business and higher tips for the staff.
7. Create Signature Cocktails
In this very competitive market you have to stand out from your competitors, by offering a signature drink, dish or dessert you are able to offer what your competitors can’t. These items can bring customers to your restaurant- but while they are getting their favorite drink that only you offer, they are also ordering appetizers, dinner and possibly dessert.
6. Advert Your Eyes Here
We all know that advertising is important to every business, but for restaurants these are more critical. The advertising efforts and promotions for restaurants do not have to be significant portions of a monthly budget. Here’s a few of the best ideas (although the list is endless):
- Happy Hour drinks and special pricing
- Two for One Specials
- Buy two meals get a free desert
- Family Discounts
- Early Bird Specials
5. Defrost your Capital
While it may seem like a good idea to buy your ingredients in bulk and store the extra in freezers, you are actually losing a large chunk of money that you may not see for weeks or even months. Not only do customers value fresh ingredients and are willing to pay a little extra for them, with fresh ingredients you are also not holding such a large inventory in the expectation of future sales.
4. 86 the 86’s with Inventory controls
A fast way to lose money in a restaurant is through missing inventory, and there are many different causes. For inventory control you need to keep track of your inventory, and calculate weekly because inventory is affected by many different factors such as portion sizes, waste, etc. Knowing what you have in inventory will help your purchasing decisions and needs. On top of this knowing what you are losing based on the above factors can help you see holes in your processes that could make you more profitable.
3. The Customer is Always Right
Everyone has heard that the customer is always right, and that is true. Why is it true- because the customer is buying your solutions/services based on their feelings and likes. The best way to improve any business is to be open to customer feedback, address it immediately and work to develop a solution to avoid other customers from providing the same feedback if possible.
2. Change with the Seasons
Just like fashions, customer’s tastes change with the seasons and trends. Menus should always be checked and adjusted to fit the current season and updated to include new “trendy” offerings. You don’t want to feature stew and other hot meals in the summer and you want to cater to new trends, such as “juicing” to keep in touch with the interests of your customers.
1. Who’s on First?
Scheduling can be one of the most stressful, yet important things to happen in your business. You need to ensure that your restaurant is adequately staffed for all shifts throughout the day. When doing this by hand you could be scheduling too many employees for a shift and/or too much overtime. What Time Do I Work.com online employee scheduling software was designed by industry experts with many unique features and benefits to make scheduling a breeze. With automatic labor cost calculations available as you create the schedule and overtime alerts, you’re sure to have complete control of your labor costs.