5 Things To Know Before You Install A Business Sign

29 May, 2015 | Tags: , , , ,

Business signs are the easiest way for your customers to spot you from the street; those bright beauties that help guide them from their car straight to your door. Many signs are recognizable from miles away to millions of individuals around the world. Consider the golden arches of McDonalds, or the bright orange square of Home Depot. Signs are iconic, and a well-planned sign is a strategy not only to bring customers to your door, but also to keep bringing them back when they see your beautiful logo against the sky. But those signs don’t magically appear; there are a lot of steps that go into designing, manufacturing, and installing a business sign. So before you try to design and install a sign on your own, here are a few tips from professionals that you might not consider otherwise:

Difficult to understand

This isn’t to be taken the wrong way, but unless you’ve created business signs before, you probably don’t know where to start in learning about your city codes and permit requirements. Signage professionals know all there is to know about codes and permits. You’ve got a business to run; don’t spend your precious time trying to figure out which permit paper means what. Let a signage pro help your business guide you quickly to the end of an otherwise long journey through paper.

Time consuming:

As a business owner, your most valuable quality is your precious time. Time means money, and every minute you spend learning codes and looking at permits, you unfortunately have to take time away from your business floor…and business profits. The process of business sign installation is extremely time-consuming, especially if you’re doing it for the first time. Choosing to find a professional to help you install your sign will protect your valuable time from being wasted, and make sure your time is being used wisely.

City approval and permits:

You’ve probably heard of building permits; a building can’t be built until the city has approved of the structure, the architecture, and the placement of the building. It’s important that you think of your business sign the same as you would a new building—because your city thinks of it very much alike. As is most everything in city approvals, completing your permit is typically not done in a hurried fashion. One of the benefits of working with signage professionals is they know all the right people to talk to. Another thing to know is most cities require a licensed sign contractor to even pull a sign permit. So even as a business owner who is willing to put in the time to install a sign, you may not be able to obtain a city permit as an unlicensed sign contractor.

Landlord approval:

Unless you own your business building, you’ll need to gain the approval of your landlord before you install a business sign. An important aspect of being a business owner is continuing to build respect and understanding with other business owners, and your landlord is definitely a business owner you do not want on your bad side. The overall long-term relationship with your landlord is fundamental to your business. One way you can build lasting rapport with your landlord is by communicating with your them about the sign, gaining their approval, and also letting them see as you bring on professionals to have the installation done “the right way”. A happy landlord makes for a happy tenant!

Finding the right business sign professionals:

If you’ve come to the conclusion that spending weeks learning codes and permits aren’t for you, then the next step is finding the right business sign professionals that will give you a full-service package and install a business sign you can be proud of. Try to find a sign business that will create and install a sign that will make you proud. Some things you will want from the business you choose are: attentiveness, sign design, permit and city code knowledge, manufacturing skills, and installation abilities. Your sign will be a very important aspect of your business, make sure to find and use the company that you feel most comfortable working with. You’ll want a business that does more than just take your order, you’ll want a business that serves as an advisor, guides you through the process, and has open communication about any snags along the way.

Think you’re ready to get that new business sign you’ve been dreaming of? Hopefully you’ve gained some helpful insight with the professional tips above. Good luck with the installation of your new business sign!

Brett Duncan helps companies clarify and simplify their messages, including in the area of building signage and channel letter signs


5 Of The Best Business Blogs You Should Be Following

27 May, 2015 | Tags: , , , , ,

You’re a business owner, and as a business owner, you want to keep up with the latest tech trends, social media accounts, ways to succeed as an entrepreneur, gain new customers, and so on. To help you out in keeping up with the fast pace of the 21st century, we’ve found 5 of the best business blogs you should be following.

1. Chris Brogan – ChrisBrogan.com

Brogan’s posts are short and to the point. His portfolio is very impressive, and he has consulted for some very big brands you’re sure to recognize: Google, Coke, Disney, Microsoft, and many others. What we love about Chris Brogan is his direct and informative posts about everything from online business courses to social media content to creating clear business plans. He also offers many options more involved than his blog, if you’re up to learning beyond the blog from the masterful Chris Brogan.

2. Mashable – Mashable.com

The probability is high that you’ve seen a Mashable article pop up in your Facebook feed today. Mashable is a highly relatable blogging site. College students, business owners, and your parents alike can find informative information on Mashable. The amount of practical and fun information you will find on Mashable will make your visit and eventual follow well worth your time.

3. CopyBlogger – CopyBlogger.com

CopyBlogger is a fast growing online blog, and they’ve also got a great podcast. They’re best known for their online marketing advice, but they’ve been listed as one of the best blogs to follow for entrepreneurial business owners as well. For the amount of content they share, they are only run by a few individuals, which makes it fun to learn the individuals behind the computer screen. Expand your knowledge when it comes it SEO, copywriting, page landing, and content marketing with CopyBlogger.

4. The Official LinkedIn Blog – blog.linkedin.com

As one of the largest (and growing) business social media accounts on the Internet, of course LinkedIn would be on the list. Their official LinkedIn blog is full of business related information. While you’re there reading and learning, make sure you take notes on how to keep up your own business feed on LinkedIn.

5. Seth Godin – SethGodin.com

The whole Internet can’t be wrong; Seth Godin’s personal business blog is one of the largest followed business blogs on the Internet. In addition to his online blog, he is the author of several best selling books, including his newest best seller, “What To Do When It’s Your Turn (and it’s always your turn)”. Follow Seth for great advice on growing your blog, while also developing yourself personally. He’s friendly and easy to follow. 

These are just 5 of the many business blogs available, and while there are many options, remember that as Conrad Hall once said, “You are always a student, never a master. You have to keep moving forward.” Learning is moving forward, and blogs are a great way to learn and get advice for growing your business. Do you already follow some of the blogs listed? Do you have other suggestions for business blogs you enjoy?


Turning Your Restaurant into the “Spot

20 May, 2015 | Tags: , , , , , , , , ,

You know you’ve watched Friend’s and wished you were sitting on that vintage couch, drinking coffee with the gang at Central Perk. And why wouldn’t you wish that? The Friends gang found their perfect spot: a table (with a reserved sign, if you never noticed) surrounded by comfy seating, enjoyable atmosphere, and a great menu. But have you ever wondered why they chose Central Perk as their favorite hangout? Sure, maybe it was because Rachel worked there, or because they lived upstairs.

But it also brings up some basic principles of being a great restaurant. Becoming a favorite spot isn’t as difficult as you might think. Some basic etiquette can quickly turn your restaurant into your guest’s favorite go to spot.

Invite Your Guest

Your restaurant is more than a restaurant; it’s the place people want to go when they aren’t at work, catch up with their best friends, or take their significant other out for a date. Your staff members are the gatekeepers of your doors, and everyone enjoys a friendly gatekeeper. Simply existing as a restaurant isn’t enough to become a favorite spot. Be an inviting restaurant. Smiles, greeting at the front door, and friendly service are all ways you can be inviting. Invite your guests to come, invite them to stay, and invite them to come again.

Remember Your Guest

Did your guest return? Remember them! Starting conversations and asking questions helps your guest feel welcome. And if you remember their answers, you’re winning at guest relations. Simple questions can help you in making your restaurant their favorite spot.

Some starting questions could be: Do they have a favorite table? What’s their favorite item on the menu? Do they have a favorite staff member that gives them great service?

Asking these types of questions (and remembering their answers) will help you tailor a perfect setting for your guest. Remember your guests and they will return!

Serve Your Guest

You’ve succeeded in making your guest feel invited, you’ve remembered their favorite table, now give them service that will make them want to return again and again.

Thankfully, unlike Central Perk, you own a business in the 21st century; there are so many digital options at your fingertips to help your service run smooth.

Using What Time Do I Work for your employee scheduling will ease your mind and give you more time to spend on the floor with your guests. It might even help avoid conflict with employees, which leads to happy employees and even happier clients.

OpenTable is a great option for your guests to let you know when they’re coming to visit, and to save their favorite table. Using digital technology in your restaurant gives you more control of your floor.

Your guests will become staples in your seats because they know what to expect when they visit: genuine and enjoyable service. Smiles at the door, their preferred table in the corner, their favorite server remembering their usual drink order, and it’s all uphill from there. Congratulations. You’ve just been chosen as your guest’s favorite “spot”.

Strive to give your guests dependable and enjoyable service that will make them love your restaurant and want to continue to return. Working closely with your staff members will ensure that your goals will be met.

Also, if you didn’t already know, Rachel wished Central Perk had used What Time Do I Work for their scheduling needs. It might evan have allowed her to spend more of her time focused on fixing her dating life!

Good luck helping your guests make the right choice to choose you as their favorite spot! Let us know how you make your restaurant your guests favorite go to spot.