Suggested Reading: The Art of Promoting Content
The Art of Promoting Content – Tips from @MarkWSchaefer
Promoting your online content can be frustrating. You’ve got content on Facebook, Twitter, Linkedin, Google+, Instagram, and you’re there trying to keep everything together while also sharing the reason you’re there in the first place: your business. You want to be fun, relevant, and humorous, sure. But it’s so easy to slip into a realm of trying to promote your content, and then just turning into a spam account. You know what we’re talking about. Just like “that guy” that keeps trying to sell the world his pyramid scheme vitamins and oils.
Every business owner who is online has to come to understand the line of promotion and spam (so you don’t cross it), because no one wants to be “that guy”. No one wants constant “YOU NEED THIS IN YOUR LIFE RIGHT NOW” constantly in their newsfeed. Thankfully, Mike Schaefer has given you a totally free online e-book presentation talking about just this. His e-book is titled “How To Promote Your Content Without Being Spammy”, and he gives the best non-spam advice in quick, easy-to-understand tips.
His e-book has 64 slides and will probably take you no more than 10 minutes to read. You’ll probably find it hard however, to not stop several times during the book and try out some of his ideas. Early on in his e-book he shows an infograph (based on a survey he entirely made up) basically poking fun at what people do with their time on the internet: 48% playing Farmville and 2% interacting with brand messages. The message he quickly gets across is that people of the interweb do not wish to be sold to, marketed to, or advertised to. Then he goes into ten non-spam ideas that you can try while sitting at your computer reading. One of our favorite tips is to join Triberr, a social network for bloggers. Mark Schaefer actually reveals that 8% of his blog traffic comes from Triberr. With that said, we will leave you to read the rest of his awesome content promoting tips in his e-book. After you read his e-book, we totally recommend following him on twitter: @MarkWSchaefer.
5 Of The Best Business Blogs You Should Be Following
You’re a business owner, and as a business owner, you want to keep up with the latest tech trends, social media accounts, ways to succeed as an entrepreneur, gain new customers, and so on. To help you out in keeping up with the fast pace of the 21st century, we’ve found 5 of the best business blogs you should be following.
1. Chris Brogan – ChrisBrogan.com
Brogan’s posts are short and to the point. His portfolio is very impressive, and he has consulted for some very big brands you’re sure to recognize: Google, Coke, Disney, Microsoft, and many others. What we love about Chris Brogan is his direct and informative posts about everything from online business courses to social media content to creating clear business plans. He also offers many options more involved than his blog, if you’re up to learning beyond the blog from the masterful Chris Brogan.
2. Mashable – Mashable.com
The probability is high that you’ve seen a Mashable article pop up in your Facebook feed today. Mashable is a highly relatable blogging site. College students, business owners, and your parents alike can find informative information on Mashable. The amount of practical and fun information you will find on Mashable will make your visit and eventual follow well worth your time.
3. CopyBlogger – CopyBlogger.com
CopyBlogger is a fast growing online blog, and they’ve also got a great podcast. They’re best known for their online marketing advice, but they’ve been listed as one of the best blogs to follow for entrepreneurial business owners as well. For the amount of content they share, they are only run by a few individuals, which makes it fun to learn the individuals behind the computer screen. Expand your knowledge when it comes it SEO, copywriting, page landing, and content marketing with CopyBlogger.
4. The Official LinkedIn Blog – blog.linkedin.com
As one of the largest (and growing) business social media accounts on the Internet, of course LinkedIn would be on the list. Their official LinkedIn blog is full of business related information. While you’re there reading and learning, make sure you take notes on how to keep up your own business feed on LinkedIn.
5. Seth Godin – SethGodin.com
The whole Internet can’t be wrong; Seth Godin’s personal business blog is one of the largest followed business blogs on the Internet. In addition to his online blog, he is the author of several best selling books, including his newest best seller, “What To Do When It’s Your Turn (and it’s always your turn)”. Follow Seth for great advice on growing your blog, while also developing yourself personally. He’s friendly and easy to follow.
These are just 5 of the many business blogs available, and while there are many options, remember that as Conrad Hall once said, “You are always a student, never a master. You have to keep moving forward.” Learning is moving forward, and blogs are a great way to learn and get advice for growing your business. Do you already follow some of the blogs listed? Do you have other suggestions for business blogs you enjoy?