Intelligent Marketing: How to Learn What Makes Your Customers Tick

17 Feb, 2016 | Tags: ,

Intellegent Marketing How to Learn What Makes your Customers Tick

Most small businesses will fail within five years. It’s a hard truth. One that makes figuring out how to develop a successful business all the more crucial. What makes the difference between the companies that fail and the ones that have great success?

Great Companies Understand Their Audience And Know What Problems They Have.

How can you sell a product to a customer that doesn’t make their life easier? You can’t. That’s an impractical situation that so many business owners put themselves into. Without understanding who your audience is, what pain they have, and crafting efficient products that alleviate that pain, you won’t ever create a viable business.

So how can you figure out what customers really want?

Get Your Audience To Tell You What Their Pain Is

According to Marketing Samurai, LLC. the problem that most small to medium size business owners face is not getting enough laser targeted customers to their website, or sustaining those customers after getting them. Because business owners are so focused on getting potential customers to their site, they forget to go where their audience is at. If you’re a small business owner who is struggling, chances are your audience is not on your website.

This means you need to go where they are. Whether that is forums, other websites, social media platforms, or physical places, you need to interact with them. Talk with them regularly and learn what problems that they have.

If you’re an ebook formatter who helps independent authors get their books ready for publishing, it would be advantageous to spend time on websites like and interact with potential clients. More times than not, they’ll already be talking about what problems they have and what pain they’re facing. They’re desperate for someone to listen and create a solution.

Another strategy is to look at reviews, questions, and complaints your audience has on If you’re a survivalist creating tools for campers, look at what customers have to say about the existing products in the market. For example, the Maxam Survival Knife has a lot of customers voicing opinions on it. Some great, some bad. Take notes on what they liked, what problems they had, and what they’re looking for. You can develop better products and services by listening to feedback from others. Do you have a service? Look at Kindle books that talk about how to perform your service.

It’s All About The Customer

Learning what makes customers tick is crucial to success. If you can create a great solution to pain points that your audience has, you can develop a viable business model. Always seek to put value first and alleviate the pain that your audience has. This is what leads to the trust that needs to be built between a brand and a customer.

What You Don’t (But Should) Know About Workers’ Comp

03 Feb, 2016 | Tags:

What You Don't (But Should) Know About Workers' Comp

Most people spend more time at their place of employment than they do in their own homes, and many feel safe and secure at work. When an on the job accident happens, it can be a shocking experience that leaves the victim feeling uncertain and unnerved.
Most employees know that if they are injured on the job, they may be entitled to workers’ compensation coverage. Outside of that fact, most employees know very little about what workers’ compensation is, how much money they will receive if they are injured, and what the process is for recouping damages after an injury. The following are a few aspects of workers’ compensation insurance every employee should understand.

Understand the Pay Rate for Your Wage Loss Benefits

When a person receives workers’ compensation, they may believe they are receiving the percentage of their wage that is owed to them by law. In most places, workers’ compensation is required to pay an employee 80 percent of their after-tax weekly wage, but many insurance companies get around paying an injured employee as much as they should by failing to include things like tips, bonus payments, overtime, and premium pay when calculating how much to pay out. If a worker feels they are being underpaid, contact a personal injury attorney who has experience dealing with workers’ compensation cases to make sure you get the compensation due. Click here now for more information on your rights.

Be Selective When Choosing Your Doctor

Workers’ compensation entitles victims to unlimited medical care while treating their work-related injury. Medical care can include visits to the hospital, prescription medicines, and chiropractic treatments. A patient may need to see the dentist, get an artificial limb, or even a wheelchair. Insurance companies or your employer may recommend you visit a particular doctor. However, using the doctor recommended by the insurance company or by your employer may create a conflict of interest, especially if your workers comp benefits are denied in the future. It is best to find your own doctor, one who will present the facts impartially, and who may be on your side if you need to fight for continued benefits.

Insurance Companies Will Not Tell You about All Available Benefits

Understandably, insurance companies want to make and save as much money as possible. They do not always tell workplace injury victims about the benefits available to them under law. These would include things like covering attendant care for a nurse, or training family members who can be paid up to fifty-six hours a week to provide care. It is a good idea to consult with an attorney who has experience dealing with workers comp cases while negotiating with insurance companies.

For the most part, workplaces are usually safe. However, it is important for employees to understand their workers’ comp benefits to be sure they get the help they are entitled to, if they ever are injured.