How to get new customers through the door and keep them coming back for more

09 Apr, 2014 | Tags: , , , , , , , , , , , , , , , , ,

fun at restaurant

Getting new customers through the door is a large feat in itself, but keeping them can be just as challenging. There are many factors that play into the customer experience. We have put together the list of some simple and budget friendly ways to get new customers, and a list of reasons that weighs heavily on their decision to come back.

 

How do I attract new customers?

Getting new customers is the goal of all businesses; you cannot grow by simply maintaining your current customers, you need new customers. Trying a new restaurant is a big gamble for most people in today’s market, as they are very selective on where they spend their hard earned money.

Standout

You need to be known for something, it can be type/ethnicity of food you offer, special promotions or signature dishes.

Be social

 If people don’t know that you are out there, how are they ever going to walk in the door? Social Media is huge in today’s culture, not only can you share images, articles and experiences, but now with “check-ins” friends of your patrons can see that they came to your establishment.

Offer deals

A great way to get new customers to try your bar or restaurants is to offer special deals for new customers, such as a free appetizer or shared dessert.

 

How do I keep customers coming back?

Now that you have new customers coming in the door, let’s look at the flip side of keeping them coming back for more. There are many reason that you could experience slow nights (bad economy, it’s a week night or that there are no special events or holidays) that are out of your control. Here are the top 3 reasons within your control that make customers decide not to return to your bar or restaurant.

 Current Menu

Regularly check your menu to ensure that your pricing is aligned with your target demographic and that you are mixing in enough seasonal/trendy offerings with your signature dishes to keep customers interested and coming back for more.

  Loyalty Programs

 Loyalty programs can be as simple as deals based on the amount of money spent during each visit and/or the number of visits, and offer discounts on future purchases.

 Welcoming Atmosphere

 You guests have come to you not only for food and drink, but an enjoyable time with friends and family. Some of the top areas of importance include clean floors/tables/bar, clean bathrooms and the service that they receive.

 

How do I ensure employee satisfaction?

To ensure your customers will have a great experience, you must have a happy staff providing high quality service. The number one reason for employee dissatisfaction stems from scheduling. Scheduling includes ensuring that you have the right number of staff on for your customer level and ensuring that you fairly allot time-off and/or overtime shifts. What Time Do I Work.com offers easy-to-use and affordable online scheduling software designed to make scheduling a staff of any size a breeze with features like automatic staff communication about schedules, the ability to track and store employee time-off requests and scheduling conflicts and overtime alerts. Try What Time Do I Work.com for yourself today and get the first 30 days free.


Trend of the Month: April 2014

01 Apr, 2014 | Tags: , , , , , , , , , ,

Customer Facing Technology growing in popularity within the Food Service Industry

 

technology at the table

According to an October 2013 study by the National Restaurant Association, we are seeing the growth of consumers’ acceptance and use of customer facing technology within the Food Service Industry. According to the study 63% adults use restaurant-related technology to order, make reservations and pay their bill via smart phones. Some restaurants and bars are now going one step further to offer quests tech gadgets at the table to enhance their experience. Chili’s National Restaurant recently ran a 5 month test with table technology for guests to order, pay and play $0.99 games while they wait. The results — 20% increase in sales.

We have already seen some basic recent new technologies for purchasing with credit cards in small businesses. This trend will quickly trickle down to restaurants.

Forecasters from Forbes have put together a list of technologies that they expect to see gaining popularity in restaurants:

  1. Touchscreen kiosks for placing & customizing orders
  2. Mobile ordering applications
  3. Tabletop tablets for ordering and paying
  4. Digital games and entertainment at the table
  5. Mobile apps rewarding customers for loyalty and increasing social media interactions
  6. Mobile-pay apps to pay from a smart phone or tablet
  7. Mobile apps for loyalty/reward programs
  8. Apps for virtual giving and donations – allowing a portion of the guests bill to be donated to charity

As technology based applications quickly become the norm in providing a high level of customer experience in restaurants, we will also see an increase in technology to advance the behind the scenes aspects of your restaurants and bars. There are many options for scheduling employees that offer different benefits, however unless you are using What Time Do I Work.com online scheduling software, you are wasting time and money. What Time Do I Work.com online scheduling software simplifies the scheduling process by storing employee availability, preferences, skills and contact information in the program for easy access when creating schedules. Additionally the software offers real-time labor calculations, automatic overtime and conflict alerts, as well as communication features allowing your employees to own their schedules.

Try our scheduling software free for the next 30 days and see how much time and money you can save!