Suggested Reading: The Art of Promoting Content
The Art of Promoting Content – Tips from @MarkWSchaefer
Promoting your online content can be frustrating. You’ve got content on Facebook, Twitter, Linkedin, Google+, Instagram, and you’re there trying to keep everything together while also sharing the reason you’re there in the first place: your business. You want to be fun, relevant, and humorous, sure. But it’s so easy to slip into a realm of trying to promote your content, and then just turning into a spam account. You know what we’re talking about. Just like “that guy” that keeps trying to sell the world his pyramid scheme vitamins and oils.
Every business owner who is online has to come to understand the line of promotion and spam (so you don’t cross it), because no one wants to be “that guy”. No one wants constant “YOU NEED THIS IN YOUR LIFE RIGHT NOW” constantly in their newsfeed. Thankfully, Mike Schaefer has given you a totally free online e-book presentation talking about just this. His e-book is titled “How To Promote Your Content Without Being Spammy”, and he gives the best non-spam advice in quick, easy-to-understand tips.
His e-book has 64 slides and will probably take you no more than 10 minutes to read. You’ll probably find it hard however, to not stop several times during the book and try out some of his ideas. Early on in his e-book he shows an infograph (based on a survey he entirely made up) basically poking fun at what people do with their time on the internet: 48% playing Farmville and 2% interacting with brand messages. The message he quickly gets across is that people of the interweb do not wish to be sold to, marketed to, or advertised to. Then he goes into ten non-spam ideas that you can try while sitting at your computer reading. One of our favorite tips is to join Triberr, a social network for bloggers. Mark Schaefer actually reveals that 8% of his blog traffic comes from Triberr. With that said, we will leave you to read the rest of his awesome content promoting tips in his e-book. After you read his e-book, we totally recommend following him on twitter: @MarkWSchaefer.