The secret to getting new patrons is spelled “F-U-N”

03 Feb, 2014 | Tags: , , , , , , , , , , , , , , , , , , ,


Your restaurant is unique, with a style all its own. You’ve worked hard to create an atmosphere that welcomes patrons to spend some time eating good food, relaxing at the bar with a martini or glass of wine, and enjoying the company of friends.

But you’re well aware that your restaurant is not the only game in town. You vie for patrons with many other establishments in your general area. And while you have a large number of loyal locals, you need to attract new patrons from other areas of town who want to do more than just eat and run—but to eat, drink, and hang out for the evening. This is the best way to ensure your restaurant’s long-term success.

So what do you do to attract more patrons?  How about turning part of your bar area into a game area? You can place ads in the local newspapers and online, and hang a funky sign in the doorway that proclaims, “Game Room,” with a hand pointing to the new game zone. While the older crowd might have little interest in pool, younger folks will be delighted to spend their money on pool, darts, cocktails and appetizers—and you’ll be happy with your new patrons and profitable venture.

You can expand on the “fun” theme by adding activities like trivia nights, comedians, musicians and other “bar” games such as darts. Trivia nights are sweeping the nation and bringing large crowds to bars. Many patrons will remember happy days in college, when their on-site bar sponsored a weekly darts league. They’ll fondly reminisce about the Thursday nights they spent with dozens of students and friends, vying for the top spot on the leader board. Like many restaurants, pubs, and bars, your games atmosphere has the potential for huge success—not only in terms of bringing in new clientele, but also in significantly boosting bar revenue.

At the end of the day, you’ll benefit not only from excellent earnings, but also dozens of new and frequent patrons looking for good food, good drinks, and a good time. So the moral of the story is, “To get patrons to spend more time—and money—at your establishment, you don’t have to spend a lot of money—just spend it on things that spell F-U-N.”

Don’t forget that What Time Do I scheduling software can assign duties and tasks to your staff to ensure that all patrons receive excellent customer service and that you bar is adequately staffed at all times. You can try it out free for 30 days!