Spring (Fall) Cleaning Your Business
Giving your business a solid sweep doesn’t need to wait until spring. At least once, maybe twice a year, give your company an overall look to make sure your business is running at optimal levels. There are always the basics that you can look at cleaning up; checking on your Internet and electricity bills for example to check for better prices are a good idea once a year. But here are some places you might not be cleaning up that could use a nice autumn clean.
Growing your email subscriptions can be work, so give yourself a big pat on the back for growing your subscriptions! Now that you’ve grown that email list, when’s the last time you’ve worked on client loyalty through your lists? This month, try offering deals and specials through your email newsletters that make your clients WANT to open your email. If you usually suggest products or services in your email campaigns, go back through and evaluate which were successful suggestions for your clients. Double check all your links to make sure you’re sending clean links; find the dead links before your client finds them. When checking links, remember to go through your website and ensure that all your sub links are working as well.
As a business owner, you’re constantly on the go; remember your clients are moving too. When’s the last time you checked on the accuracy of your client information? Do they have the same email address? Phone number? Address? Connect with your clients to ensure you have the most recent and up-to-date information. If you haven’t heard from your client in awhile, this check up is a great way to touch base and even reconnect. While reconnecting with your clients and updating contact information, you can also run a customer satisfaction email. Find out how you can make your customers happier. While looking over your client lists, really consider each of your clients. Who are your biggest spenders or most loyal clients? Which clients are the most expensive to maintain and perhaps not the easiest to work with? Cleaning out some of the clients that aren’t your strongest will help you better maintain those clients that will help you continue to build a better business. Once you see which clients are your strongest, consider what these clients have in common. Which services are they using? Use this cross information to help you decide what you need to work on as a company moving forward.
Take the time to speak with your employees. As the individuals who are working daily with your clients, or working behind the scenes for your business, they may have great ideas for things that may help your business grow or work more efficiently. Remember to give your employees a safe place to speak openly for honest suggestions. Compare your prices to your competitors. How do you match up? Another important aspect of your company is your B2B connections and other business partners. Take time to connect with your vendors, suppliers, and other business partners to make sure you’re up-to-date with all the new information they have to offer. Are you getting the best prices? Are you ordering the best materials for your company? Are there any options to work together to better build your business that you haven’t looked at recently? Talk to your business partners and investors to make sure not only everyone is happy, but see if anyone has suggestions or advice that will help you as you continue to build a more profitable business.
Obviously, there’s always more that can be done when you’re running a business. But by taking time to really evaluate your business plans, orders, and communication, you can ensure you’re continuing to build your business on a solid foundation. Even if you can’t do everything, start with a few small things. So don’t wait for spring to do your cleaning, take time now to sweep up!