Turning Your Restaurant into the “Spot
You know you’ve watched Friend’s and wished you were sitting on that vintage couch, drinking coffee with the gang at Central Perk. And why wouldn’t you wish that? The Friends gang found their perfect spot: a table (with a reserved sign, if you never noticed) surrounded by comfy seating, enjoyable atmosphere, and a great menu. But have you ever wondered why they chose Central Perk as their favorite hangout? Sure, maybe it was because Rachel worked there, or because they lived upstairs.
But it also brings up some basic principles of being a great restaurant. Becoming a favorite spot isn’t as difficult as you might think. Some basic etiquette can quickly turn your restaurant into your guest’s favorite go to spot.
Invite Your Guest
Your restaurant is more than a restaurant; it’s the place people want to go when they aren’t at work, catch up with their best friends, or take their significant other out for a date. Your staff members are the gatekeepers of your doors, and everyone enjoys a friendly gatekeeper. Simply existing as a restaurant isn’t enough to become a favorite spot. Be an inviting restaurant. Smiles, greeting at the front door, and friendly service are all ways you can be inviting. Invite your guests to come, invite them to stay, and invite them to come again.
Remember Your Guest
Did your guest return? Remember them! Starting conversations and asking questions helps your guest feel welcome. And if you remember their answers, you’re winning at guest relations. Simple questions can help you in making your restaurant their favorite spot.
Some starting questions could be: Do they have a favorite table? What’s their favorite item on the menu? Do they have a favorite staff member that gives them great service?
Asking these types of questions (and remembering their answers) will help you tailor a perfect setting for your guest. Remember your guests and they will return!
Serve Your Guest
You’ve succeeded in making your guest feel invited, you’ve remembered their favorite table, now give them service that will make them want to return again and again.
Thankfully, unlike Central Perk, you own a business in the 21st century; there are so many digital options at your fingertips to help your service run smooth.
Using What Time Do I Work for your employee scheduling will ease your mind and give you more time to spend on the floor with your guests. It might even help avoid conflict with employees, which leads to happy employees and even happier clients.
OpenTable is a great option for your guests to let you know when they’re coming to visit, and to save their favorite table. Using digital technology in your restaurant gives you more control of your floor.
Your guests will become staples in your seats because they know what to expect when they visit: genuine and enjoyable service. Smiles at the door, their preferred table in the corner, their favorite server remembering their usual drink order, and it’s all uphill from there. Congratulations. You’ve just been chosen as your guest’s favorite “spot”.
Strive to give your guests dependable and enjoyable service that will make them love your restaurant and want to continue to return. Working closely with your staff members will ensure that your goals will be met.
Also, if you didn’t already know, Rachel wished Central Perk had used What Time Do I Work for their scheduling needs. It might evan have allowed her to spend more of her time focused on fixing her dating life!
Good luck helping your guests make the right choice to choose you as their favorite spot! Let us know how you make your restaurant your guests favorite go to spot.