Trend of the Month: April 2014

01 Apr, 2014 | Tags: , , , , , , , , , ,

Customer Facing Technology growing in popularity within the Food Service Industry


technology at the table

According to an October 2013 study by the National Restaurant Association, we are seeing the growth of consumers’ acceptance and use of customer facing technology within the Food Service Industry. According to the study 63% adults use restaurant-related technology to order, make reservations and pay their bill via smart phones. Some restaurants and bars are now going one step further to offer quests tech gadgets at the table to enhance their experience. Chili’s National Restaurant recently ran a 5 month test with table technology for guests to order, pay and play $0.99 games while they wait. The results — 20% increase in sales.

We have already seen some basic recent new technologies for purchasing with credit cards in small businesses. This trend will quickly trickle down to restaurants.

Forecasters from Forbes have put together a list of technologies that they expect to see gaining popularity in restaurants:

  1. Touchscreen kiosks for placing & customizing orders
  2. Mobile ordering applications
  3. Tabletop tablets for ordering and paying
  4. Digital games and entertainment at the table
  5. Mobile apps rewarding customers for loyalty and increasing social media interactions
  6. Mobile-pay apps to pay from a smart phone or tablet
  7. Mobile apps for loyalty/reward programs
  8. Apps for virtual giving and donations – allowing a portion of the guests bill to be donated to charity

As technology based applications quickly become the norm in providing a high level of customer experience in restaurants, we will also see an increase in technology to advance the behind the scenes aspects of your restaurants and bars. There are many options for scheduling employees that offer different benefits, however unless you are using What Time Do I online scheduling software, you are wasting time and money. What Time Do I online scheduling software simplifies the scheduling process by storing employee availability, preferences, skills and contact information in the program for easy access when creating schedules. Additionally the software offers real-time labor calculations, automatic overtime and conflict alerts, as well as communication features allowing your employees to own their schedules.

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