Four Ways Your Business Can Capitalize on National Holidays
Our Nation celebrates many national holidays throughout the year, and the Fourth of July is right around the corner. While the holidays themselves stand as reminders of our nation’s history, let’s be honest, most of us are just excited to have a three-day weekend.
During those holiday weekends, how can you help your small business stand out of the crowd? Here’s four ideas to help get your business out of your four walls and into the public eye during this upcoming Fourth of July weekend, and any other upcoming national holidays.
1. Sidewalk Sales
You might think the sidewalk in front of your business is there for pedestrians, but during holiday weekends, that sidewalk is there for you to make sure every pedestrian knows your small business exists. Get some of your products together and set up a small table outside. Have a staff member stand outside with your products. Every person who walks by your small business should receive a smile, as well as a quick idea of what you sell.
2. Holiday Related Products
Holidays are all about getting creative; so let your creative self out of the bag. The Fourth of July is all about celebrating the rich heritage of this great nation. How can your small business represent the red, white, and blue for a weekend? Specialty cocktails on your patio, small flags surrounding your windows and sidewalks: whatever you decide to offer, give your customers an opportunity to celebrate the national holiday with you!
3. Community Events
Sometimes national holidays are all about getting away from your building and into your community. Community events are a great way to get exposure to potential new customers who otherwise might not get the opportunity to know your small business. Take your product into the community. There are always many options for community events during holiday weekends, and many of those events are held in public areas like schools, parks, farmer’s markets, or block parties. Find a holiday event that your small business can participate in, and take your staff and products to them!
4. Holiday Social Media Campaign
Stand strong, and stand proud; let it be known that your small business celebrates national holidays! Your small business’ social media accounts are the best way to ensure your customers know how they can participate in your holiday festivities. Use creative graphics, show teasers of specials, and give a heads up for any discounts or markdowns you’ll be offering. Your social media accounts are a paramount tool during holiday weekends; without communication, your customers won’t know to come and take part in your holiday specials.
Sidewalk sales, holiday related products and sales, community events, and using social media skillfully, are all easy ways to start capitalizing on national holiday weekends. Utilize your staff members to put your best foot forward on these weekends. Use What Time Do I Work to schedule your staff appropriately throughout the weekend to make sure you’re ready to pick up on all that new holiday weekend business! What are some ways your small business capitalizes on holiday weekends? Let us know in the comments, and don’t forget, holiday employee scheduling doesn’t need to be a source of stress, try What Time Do I Work today!