Intelligent Marketing: How to Learn What Makes Your Customers Tick
Most small businesses will fail within five years. It’s a hard truth. One that makes figuring out how to develop a successful business all the more crucial. What makes the difference between the companies that fail and the ones that have great success?
Great Companies Understand Their Audience And Know What Problems They Have.
How can you sell a product to a customer that doesn’t make their life easier? You can’t. That’s an impractical situation that so many business owners put themselves into. Without understanding who your audience is, what pain they have, and crafting efficient products that alleviate that pain, you won’t ever create a viable business.
So how can you figure out what customers really want?
Get Your Audience To Tell You What Their Pain Is
According to Marketing Samurai, LLC. the problem that most small to medium size business owners face is not getting enough laser targeted customers to their website, or sustaining those customers after getting them. Because business owners are so focused on getting potential customers to their site, they forget to go where their audience is at. If you’re a small business owner who is struggling, chances are your audience is not on your website.
This means you need to go where they are. Whether that is forums, other websites, social media platforms, or physical places, you need to interact with them. Talk with them regularly and learn what problems that they have.
If you’re an ebook formatter who helps independent authors get their books ready for publishing, it would be advantageous to spend time on websites like Kboards.com and interact with potential clients. More times than not, they’ll already be talking about what problems they have and what pain they’re facing. They’re desperate for someone to listen and create a solution.
Another strategy is to look at reviews, questions, and complaints your audience has on Amazon.com. If you’re a survivalist creating tools for campers, look at what customers have to say about the existing products in the market. For example, the Maxam Survival Knife has a lot of customers voicing opinions on it. Some great, some bad. Take notes on what they liked, what problems they had, and what they’re looking for. You can develop better products and services by listening to feedback from others. Do you have a service? Look at Kindle books that talk about how to perform your service.
It’s All About The Customer
Learning what makes customers tick is crucial to success. If you can create a great solution to pain points that your audience has, you can develop a viable business model. Always seek to put value first and alleviate the pain that your audience has. This is what leads to the trust that needs to be built between a brand and a customer.