7 Tips to Set Up Hosting For Your Web Site
29 Jul, 2015 | Tags: web management
Setting up a professional website is the most logical step as soon as your business begins to establish or grow. Whether you’re in an international market or just trying to connect with your clientele, a well made website can ensure that your business is seen by the people you are targeting. The following tips will help get you going in the right direction.
Your site is an extension of your marketing strategy since you will want to keep your business in the minds of your potential customers. Purchasing and buying the right domain is the first step to establishing your online presence. Make sure your domain name is both easy to remember and relevant to your business.
Choosing an SEO Friendly Domain Name
People are more likely to find your website if you have a high ranking in a popular search engine like Google. A simple way to do this is to have one of your keywords as part of your domain name (If your keyword is “plumbing”, adding plumbing to your domain name will not hurt). There is no need to stuff your domain with as many keywords as possible. For proper SEO, it is only necessary to include your main keyword.
Buying Enough Space
When looking for hosting, you’ll have to chose much space your website will need. The amountyou should buy varies depending on the size of your website and the number of images that you will have on it. It also doesn’t hurt to have extra space to expand your website if needed.
Snatching up domain names similar to your own can prevent competitors from benefiting from your branding efforts. It will also bring in additional traffic from people who type keywords in the address bar instead of using a search engine. Another trick to boost traffic is to buy common misspellings of your website address. This way, people who make a typing error will still be able to find your website. If you decide to buy multiple domain names, each webpage should automatically redirect users to your main URL.
A dedicated server is an option for sites that will get a lot of traffic. If this is the case, you will rent a server dedicated to your website alone. It costs much more than to share a number of other websites, but will ensure that your site is able to handle the amount of traffic it will receive.
Virtual Server Advantages
If you are looking for the reliability of a dedicated server, but need something that is more affordable, a virtual server may be what you need. By choosing a virtual server, you will be sharing it with other websites but difference however, is that the traffic from these websites will not affect the performance of your own. This is a cheaper way to host a website while eliminating the problems of a shared server.
Your Email Needs
Always consider your email needs when choosing where to hosting. Some may only need a few email accounts while others will need many more. There are two things to consider in choosing your email hosting: the security provided and the reliability of your clients’ email accounts. Most companies will offer the most basic email hosting package at no additional charge. If your needs are more complicated, email hosting and storage may be an additional cost to factor into your budget.
Finding the right place to host your website is pivotal in marketing your business online. It can be the deciding factor in whether your website attracts potential customers or just becomes another site collecting dust on the internet. Making sure you have the right web hosting is as easy as knowing your email needs and the amount of traffic your website is likely to receive. Once these steps are covered, it won’t be long before your site is ready to be unveiled to the public.