Turning Blog Posts into Newsletter Material
23 Sep, 2015 |
Open Lines of Communication
So you’ve collected various email addresses via your website, landing page, and physical sign up forms. You have a growing list of customers whose mailboxes you now have access to. However, you won’t always have content to consistently share. How do you go about finding useful information to keep it interesting for your readers?
Maybe its due time for you to send your next newsletter, but you’re simply too busy to write the content for it. No matter which situation has you unable to keep up with your newsletter’s content demands, you should definitely consider repurposing your old blog posts into relevant content for your newsletter.
Don’t Reinvent the Content Wheel Every Time
Your blog’s archives are filled with informative content that is interesting to your subscribers. If it wasn’t, then odds are, your visitors never would have subscribed to your newsletter in the first place. Not only that, but your blog is probably full of old posts that your newsletter subscribers would still find quite interesting. Finding and repurposing some of these older pasts can save a lot of time and effort when putting together future newsletters.
Now you may be wondering about the efficiency of delivering a newsletter containing “old” content. Think about it this way – the older the post, the less likely it will be that many of your newsletter subscribers have actually read it.
As for the subscribers who have read the particular blog post that you will be repurposing, most will have probably long since forgotten the subject matter and would likely appreciate a second look at the topic.
Whenever you do choose to repurpose an old blog post, be sure to take some time and tweak any areas in the text that have become outdated. If the post references an event that was current during the past’s original release, then try to find a similar, but more recent reference to swap it out with. By tweaking the old blog post, it will once again be relevant for today’s audience, making it appear fresh and new instead of out of date.
Give Everyone a Chance to Read The Post
If you find yourself struggling to put together a newsletter, either due to a lack of inspiration or available time, then you should definitely consider repurposing an old blog post. After a period of time, most blog posts end up forgotten by your long time readers and unread by those who are new to your site. Why not give these posts a second chance at life by using them in your site’s future newsletters?
