Is Your Answering Machine Driving Away Potential Customers?

22 Jul, 2015 | Tags: , , , , ,

You’ve created the perfect product, service, or eating experience. You worked hard to effectively market it, and are now receiving a  stream of calls from prospective buyers. Everything appears to be going according to plan – after all, you’ve made plenty of sales – but what about those sales you’ve missed because your office was closed, the phone line was busy, or for whatever reason, no one was able to answer the phone?

If you’ve been letting your answering machine take your calls or worse yet, letting the phone endlessly ring or send out a busy signal, then you might be losing out on some potential sales.

Now obviously losing sales is bad for business. That’s why partnering with a professional answering service can make a big difference. Because live agents  will be able to speak with your potential customers when you aren’t able to, you’ll never have to worry about missing out on a sale, simply because you were away from the office or too busy to answer the phone.

The People Effect

Your customers will enjoy the added benefit of being able to talk with a live representative any time they wish and your company will profit from the additional sales that might otherwise have been lost.

At this point you may be asking yourself if hiring an answering service to represent your business is really necessary. An answering service is an additional expense and money is tight. Well, think about it from a different perspective – how much money have you lost out on as potential sales have fallen through the cracks? How many interested customers decided to simply hang up the phone when they were redirected to your answering machine and never bothered to call back?

Quick is More

Granted, not everyone who reaches your machine will hang up. Some have probably even left their contact details so you could get in touch with them at a later time, but in today’s world, most buyers are seeking immediate results and will simply hang up the phone when there’s no one around to take their call. If you’re lucky, some potential customers may call back at a later date, but those who don’t may lose interest in your product or take their business to one of your competitors.

The easiest way to ensure that you aren’t losing your potential customers after sending them to your company’s answering machine is to simply take the machine out of the equation. Instead of merely hoping your customers will react favorably to your answering machine when you are unable to take their calls, why not enlist the help of a professional answering service?


By taking full advantage of an answering service, you can rest assured knowing that trained agents will always be available to represent your business should a potential customer wish to inquire about or buy one of your company’s products.

Partnering with a professional answering service means your customers will be able to say goodbye to your answering machine and hello to your company’s new round-the-clock by phone availability. It also means you’ll never lose a potential customer whenever you are unable to come to the phone, because the answering service will be there to help you retain and convert any callers who may have otherwise fallen by the wayside. As a result, you should see an increase in both your customer satisfaction rating and your overall product sales – a win-win for all involved.